How do the health benefits of matcha green tea compare to other (black, green, white, red) tea? It’s extreme-grade tea, the very opposite of most matcha on the marketplace. This kind of farming doesn’t scale, so yields are very limited. Some of them have been farming matcha on the same plots for more than 20 generations. Many of the plots have very specific terroir that yields unusually sweet and fragrant teas, with amino acid levels into the stratosphere. Japanese people can be fairly obsessive when something interests them-they tend to take very deep dives into detail.Īrtisanal matcha farmers really go all the way.
It’s all about how obsessive the farmers are. I do pretty much everything, from sourcing to operations to supply chain to marketing, sales, educational writing, ceramics design, web design and development, setting up matcha programs in restaurants, training staff … janitorial too! Have you always had an interest in tea?īlack tea yes, from a small child, but I didn’t really discover other teas until college, and didn’t discover matcha till I lived in Japan, and then didn’t discover artisanal matcha until my 30s. He founded Breakaway Matcha in 2010. Breakaway Matcha specializes in sourcing, custom blending, and distributing the highest-quality matcha on earth. We strongly believe that anyone looking for a transcendent matcha experience will eventually find us.Matcha expert Eric Gower badly wanted to drink some good matcha and couldn’t find any. We share this special matcha directly with individuals (through this website), set up matcha programs at companies and other organizations, and provide ongoing support and training in matcha preparation to many of the most respected and emulated restaurants in the world. We adore our products, and think you will, too. We strive to be an organization that's human, respectful, transparent, inclusive, and socially and environmentally conscious. We aim to be a kind of concierge to great matcha, and we try to create outstanding client experiences. Our approach is to prepare and serve matcha in a simple and modern way that invites further exploration, and to provide ongoing education in the joys -– both traditional and modern –- to be found in the daily drinking of this remarkably tasty and health-forward beverage. The main goal of Breakaway Matcha is to make great matcha accessible to anyone who would like to experience it. Though special matcha ceramics are by no means required, and one can fully enjoy matcha in a million different circumstances and permutations using the most modest tools, we believe that beautiful ceramics bring out the best in matcha, and enhance its enjoyment even more. We also design special matcha ceramics and other teaware, and work with local ceramicists and artists whose work especially appeals to us. Educating consumers and food service professionals on matcha preparation and service.We opened our doors in 2010, and have deepened our offerings each year.įounder Eric Gower developed what might be called an obsession with extreme-grade matcha during his 16 years living and working in Japan as an author, editor, private chef, and cooking teacher.Įric's deep dive into matcha eventually led to close relationships with the people who cultivate and process Japan's most extraordinary matcha, and worked with them to custom blend and create matcha with the five tell-tale signs of great matcha: maximum umami, electric color, intoxicating aroma, dreamy frothability (achieved through traditional granite grinding mills), and a long, stunning finish.
Breakaway Matcha was founded on the idea that great matcha should be much easier to find than it actually is.
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